Hey Ambassador

We help Hellmann's brand lovers like you answer questions from other customers, and earn rewards and points through our app. Here’s a quick recap of what you’ll do as an Ambassador.

  • RESPOND to questions in your task list
  • REVIEW answers from other Ambassadors
  • EARN money and rewards when you answer a question and it’s been reviewed as the right answer
  • RECEIVE CUSTOMER RATINGS on your answers, which will be displayed on the app as your rating

And what topics can I NOT answer? 

  • Complaints - dissatisfaction about price, product etc
  • Sensitive content
  • Import/export queries
  • Ingredients and allergen information
  • Media or legal queries

Ok, take me through the topics I CAN answer

Product availability queries

A common question is ‘where do I find my my favorite Hellmann's product?’. Luckily, you can help the customer find what they’re looking for.

The Hellmann's website has a handy tool where you can choose a store to purchase directly. The link is www.hellmanns.com/us/en/store-locator.html and will allow you to buy directly or locate stores with availability near you. Always try to do the search for the customer and be extra helpful.

We can also advise the customer to speak with their store manager and ask them to order it in.

If someone is looking for their favorite product but it’s no longer on the website; its likely it has been discontinued. You can confirm that Hellmann's does not hold any extra products to sell or any further information regarding future availability.

As Ambassadors for Hellmann's, we can only answer queries about products within the U.S and so we can't say where exactly to buy outside of the U.S.

If you want to recommend a Hellmann’s product, be sure to refer them to the product page so they can read a little bit more about the product. The link is www.hellmanns.com/us/en/products.html

Sample/Coupon Requests


Sometimes customers will get in contact asking for free samples or vouchers to try the brand’s products.

Hellmann's only produces samples and coupons of products for specific marketing activities. It is best to advise customers to follow the brand on social media so they will be notified of when samples will be made available!

Donations and sponsorship requests

When people ask the brand to sponsor their charity or get involved with an organization, you need to use the sponsorship or charity request template in the Knowledge Library in the app.This explains Unilever’s ‘Bright Future Plan’ which sets out to help a billion people improve their health and well-being by 2020 and to enhance the livelihoods of hundreds of thousands of people. These activities do mean that unfortunately, Hellmann's is unable to support the charities and good causes that contact the brand each year.

General ingredient information

There is some generic ingredient information for certain products that you are able to answer. Please refer to the Knowledge Library in the app.

100% cage-free eggs – We make a lot of mayo each year, which means that we use a lot of eggs. Our commitment to cage-free makes a huge difference to the quality of literally millions of hens. So, we’re proud to say that we reached our goal of using 100% cage-free eggs 3 years early.

Responsibly sourced oils – How we pick our farms starts with how they pick their crops. We’re doing everything we can to ensure that the farms who supply our oils are dedicated to responsible farming practices that preserve and protect their land for future generations.

Blue ribbon farms - We’re on a mission to make our responsibly sourced ingredients the Blue Ribbon standard for the industry, and we can’t do this without our farmers. Our incredible Blue Ribbon farm families proudly supply Hellmann’s with responsibly sourced soybean oil.

On the Hellmann's website, there is this great tool called SmartLabel that customers can visit to get to know the products. SmartLabel details ingredients, usage instructions, advisories/handling and other information about the products. If a customer wants to know about a product, refer them to this link so they can take a look for themselves.

Recipe ideas and cooking suggestions

Hellmann’s loves hearing good and creative ideas of consumers so please encourage them to share it via the social media pages.

On the Hellmann’s website they are lots of wonderful recipe ideas. Be sure to recommend customers to www.hellmanns.com/us/en/recipes.html if they are asking about new recipes.

Hellmann’s cannot accept any unsolicited ideas in the areas of advertising, new product names, marketing, artwork, etc. If the submission relates to a design or technological solution or if you are the owner of a published patent application which relates to technology then please click here for more information

General promotional queries

On occasions Hellmann's has promotions available to customers. These vary depending on the marketing activity at the time.
All information regarding the promotion(s) currently happening will be in the Knowledge Library.

Helmann's loves hearing good and creative ideas of consumers so please encourage them to share it via the social media pages.
Hellmann's cannot accept any unsolicited ideas in the areas of advertising, new product names, marketing, artwork, etc. If the submission relates to a design or technological solution or if you are the owner of a published patent application which relates to technology then please click www.unilever.com/innovation/collaborating-with-unilever/open-innovation/index.aspx for further information.

Use SmartLabel to find information on products

SmartLabel is a super handy tool on the Unilever websites. It’s a program, created by manufacturers and retailers, which enables customers to get additional details about products by scanning a bar code or doing an online search to get information on ingredients and other attributes of a wide range of products.

SmartLabel holds all the information you want to know about the products you are purchasing. It is designed so that customers can easily have access to a wide variety of information but can hone in on a question they have on an ingredient or product in just one or two clicks. The SmartLabel functionality is available on the Hellmann's website - use it to search for specific product information.

What's next?

Ready to take the Hellmann's quiz? Once you complete the quiz, our team will give you feedback.