Hey Ambassador

We help AXE users like you answer questions from other customers, and earn rewards and points through our app. Here’s a quick recap of what you’ll do as an Ambassador.

  • RESPOND to questions in your task list
  • REVIEW answers from other Ambassadors
  • EARN money and rewards when you answer a question and it’s been reviewed as the right answer
  • RECEIVE CUSTOMER RATINGS on your answers, which will be displayed on the app as your rating


And what topics can I NOT answer? 

  • Complaints - dissatisfaction about price, product etc
  • Sensitive content
  • Import/export queries
  • Ingredients and allergen information
  • Media or legal queries

Ok, take me through the topics I CAN answer

Product availability queries

You can imagine that the most common question is ‘where can I buy my favorite AXE product?’, and you can help the customer find what they’re looking for.

Use the AXE website, as it has a handy tool where you can select a store to purchase directly. The link is www.axe.com/us/en/secure/store-locator.html and it will locate stores with availability near you. Always try to do the search for the customer and be extra helpful.

We can also advise the customer to speak with their store manager and ask to order it in.

If someone is looking for their favorite product but it’s no longer on the website, it’s likely that it has been discontinued. You can confirm that AXE does not hold any extra product to sell or any further information regarding future availability.

If someone is uncertain about what product suits them best, you can advise them to take the Magic Quiz www.axe.com/us/en/magic-finder.html Try it yourself, it's great fun!

As Ambassadors for AXE, you can only answer queries about products within the U.S and cannot advise where exactly to buy outside of the U.S.

Sample and Voucher Requests

Sometimes customers will get in touch asking for free samples or coupons to try the brand’s products.

AXE only produces samples and coupons of products for specific marketing activities and so it is best to advise customers to follow the brand on social media so they will be notified when and where samples will be available.

Also check your newspaper and local store circulars for coupons and special offers and be sure to follow AXE's Facebook page and website where coupons are occasionally offered.
How do I stay updated with the latest news and promotions?
Advise customers to follow the brand on social media so they will be notified when and where samples or coupons will be available!

When people ask the brand to sponsor their charity or get involved with an organization, you need to use the sponsorship or charity request template in the Knowledge library in the app. That explains Unilever’s 'BrightFuture Plan' which sets out to help a billion people improve their health and well-being by 2020. These activities do mean that unfortunately, we are unable to support the very many other charities and good causes that contact us each year.

General ingredient information

There is some generic ingredient information for certain products that you are able to answer. Please refer to the Knowledge Library in the app, for the appropriate templates.

Make sure you use SmartLabel, which is a super handy tool available on the Unilever websites. SmartLabel is a program created by manufacturers and retailers, which enables consumers to get additional details about products by scanning a bar code or doing an online search to get information on ingredients and other attributes of a wide range of products.

SmartLabel holds all the information you want to know about the products you are purchasing. It is designed so that consumers can easily have access to a wide variety of information but can hone in on a question they have on an ingredient or product in just one or two clicks. The SmartLabel functionality is available on the AXE website - use it to search for specific product information.

General promotional queries

On occasions AXE has promotions available to customers, these vary depending on the marketing activity at the time. All information regarding the promotion(s) currently happening will be in the Knowledge Library in the app.

Is it OK for guys?

Young men live in a world filled with labels and limits. They are constantly reminded by society and peers to behave a certain way. At times, this kind of pressure can have a negative impact and lead to problems like bullying, depression, and suicide.
#isitokforguys kicks off AXE's mission to expose the pressure young men are subjected to, and empower them to be their own true self! Together with its partners, AXE aims to fight those limitations and create a society where 'there is no wrong way to be a man.' No labels. No limits on what men can or cannot be.

AXE loves hearing good and creative ideas of consumers so please encourage sharing via the Social Media pages.
AXE cannot accept any unsolicited ideas in the areas of advertising, new product names, marketing, artwork, etc. If the submission relates to a design or technological solution or if you are the owner of a published patent application which relates to technology then please click www.unilever.com/innovation/collaborating-with-unilever/open-innovation/index.aspx for further information.

What's next?

Ready to take the AXE quiz? Once you complete the quiz, our team will give you feedback.